Why We Don’t Bill Insurance – And Why That’s Good for Your Health

Discover why Brand New Day Holistic Health doesn't bill insurance and how this decision empowers patients to receive more personalized, root-cause-based functional medicine care.

If you’ve ever wondered why we don’t bill insurance directly, you’re not alone. It’s one of the most common questions we receive. At Brand New Day Holistic Health, our decision to operate outside of the insurance system allows us to provide personalized, root-cause care that truly supports your long-term wellness.

The Problem with Insurance-Based Medicine

Traditional insurance plans involve short visits, symptom-focused treatment, and standardized care. Functional Medicine takes a different approach. Insurance-based medicine:

• Limits Time with Patients: Insurance often only covers brief visits (10–15 minutes), while we spend 60+ minutes learning about your full health history.

• Excessive Administrative Burden: Insurance paperwork reduces time spent on actual care.

• Quality vs. Quantity: Insurance favors volume, while we prioritize quality, customized care.

Functional Medicine is about finding and fixing the root causes of illness. It involves treatment plans that are typically not reimbursed by insurance providers, such as:

• Advanced Labs: Hormone panels, nutrient assessments, and gut health testing.

• Lifestyle-Based Treatment: Diet, sleep, stress, and toxin reduction are key pieces of your care that we address in functional medicine.

• Personalized Plans: No one-size-fits-all treatments here—we tailor everything to your biology and life.

The Benefits of Choosing the Functional Medicine Path

While conventional medicine often relies on medications and procedures with easily trackable costs and benefits, functional medicine focuses on treating the whole person. It doesn't always fit into the traditional diagnostic categories used by insurance companies. As a result, insurance companies may not cover the time-intensive, research-driven care that functional medicine offers.

Functional medicine practitioners do not work with insurance companies because doing so would limit their ability to offer truly personalized care. Working outside of the insurance system allows:

• Providing more time for patients: Healing requires time and focused attention. Consultations are never rushed, allowing practitioners to work closely with each patient to develop a plan that is carefully tailored to their unique needs.

• Offering more flexibility and autonomy: The practitioner is not constrained by the restrictions and limitations imposed by insurance companies. This allows the care team to recommend the most appropriate therapies for each patient, regardless of whether they are covered by insurance.

• Being transparent: The practitioner works directly with patients to clearly outline costs and determine which tests are necessary. Patients are informed about what they’re paying for in advance. 

Paying for healthcare out of pocket can be a difficult decision. However, functional medicine is an investment in long-term health rather than a short-term expense. Functional medicine can prevent the need for costly procedures and medications down the road by addressing health issues at their root cause.

We encourage patients to maintain health insurance for acute care needs, but when it comes to chronic conditions or preventive care, functional medicine offers a more effective approach.

At Brand New Day Holistic Health, we believe your health is worth more than a 15-minute appointment and a rushed prescription. And good news—many of our services are eligible for HSAs and FSAs, and we offer payment packages to make care more accessible.

🌿 Ready to Take the First Step Toward Better Health?

We’d love to support you on your wellness journey. Schedule your FREE 15-minute consultation today and discover how Functional Medicine can help you heal from the inside out.👉 [Book Your Free Consult Now]